NEW YORK, LONDON, SINGAPORE and SAO PAULO, — The Mobile Marketing Association (MMA), a global organization leading the way in promoting the development and sustainability of mobile marketing, today announced the finalists for its Fifth Annual Global Mobile Marketing Awards. As the MMA’s highest honors, these awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes.
“The finalists for this year’s Global MMA Awards represent the mobile marketing pioneers and thought leaders who continue to shape our industry’s best practices through innovative and increasingly effective campaigns that raise the bar for all stakeholders within the mobile marketing community and beyond,” said Mike Wehrs, president and CEO of the MMA. “As the mobile marketing channel evolves and our awards process grows more competitive each year, we look forward to honoring our industry’s finest leaders and most successful campaigns.”
The MMA received hundreds of submissions in 12 categories from companies across the globe. Finalists are selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.
The award finalists for the 2009 MMA Best Mobile Campaign, by category and region, are:
Display
North America
Disney.com Mobile, The Walt Disney Company
Dockers iPhone Shake, OMD
Pizza Hut iPhone App, Pizza Hut; Inc.
Central & Latin America
Banorte movil, Mobext
Citroen: Real Time Maintenance Stage Detector, Media Contacts, Mobext & Citroen
Trident Fresh, F.biz
Europe, Africa and Middle East
Coca-Cola Buvez-Bougez, PHONEVALLEY
Coca-Cola’s Tele2 Happy Hour, Mobiento & IUM
LMfootball.mobi, Livemobile (Pty) Ltd
Soccer stars in your pocket, Mobiento
Asia Pacific
Affle’s SMS2.0 faces its Moment of Truth, Mindshare India
Notorious BIG, The Hyperfactory
PUMA F WAN, PHONEVALLEY
Drinkspiration by Absolut, Absolut Vodka (Developed by: apegroup / Great Works / 24HR)
Nokia Batman – The Dark Knight, 12snap Germany GmbH
The Virtual Zippo Lighter App, Moderati, Inc.
Messaging
North America
Best Buy Product Information on Demand, MyThum Interative
Creating a Safety Movement by Encouraging Conversation: Just Look for UL, MS&L
Text to Remember 9/11, Mobile Commons and September 11 Memorial & Museum
Central & Latin America
Auto Racing SMS Advergame, HANZO SA
Carefree Mobile Campaign, pontomobi interactive
The Mummy 3 DVD Promotion, 2ergo
Europe, Africa and Middle East
Keith Urban 2009 Escape Together World Tour, Sponsored by KC Masterpiece & Kingsford Charcoal, Powered by Mozes, Mozes, Inc.
Kraft Foods Turkey / Patos, Mobilera
Turkey Love Bonus, RABARBA ILETISIM HIZMETLERI
Asia Pacific
Because We Can, The Hyperfactory
Pampers Hearts Club, Procter & Gamble Philippines
Quaker Oats Eat Well and Win SMS Promo, Pepsico International-Philippines
Obama SMS Speech Excerpts Sent to Cairo and Ghana Regions, Clickatell
Emerging Technologies
North America
Ace Hardware Memorial Day Sale, Ace Hardware, Horizon Media & Mobile Posse, Inc.
Groundbreaking LBA Trials Prove Effectiveness, Useful Networks
Pizza Hut iPhone App, Pizza Hut; Inc.
Central & Latin America
Bluetooth marketing at Pacaembu stadium, F.biz
Close Up Mobile Campaign, pontomobi interactive
Jeito Chiclets; Jeito Lhama, F.biz
Europe, Africa and Middle East
Fanta More Play, The Hyperfactory
Pepsi Makes Your Day, RABARBA ILETISIM HIZMETLERI
Vodafone myCampaign, Vodafone D2 GmbH
Asia Pacific
Cadbury Be The Gorilla, The Hyperfactory
The MegaSim – An advanced Device client working as a single discovery UI or SMS / USSD / Voice / GPPRS and 3G services, The Hyperfactory
Transformers : Revenge of the Fallen, AURA Interactive
Multi-Mobile Channel
North America
Rogers/Live Nation – Wireless Box Office, MyThum Interactive
Rogers/MTV Leak Live Tour, MyThum Interactive
The Bouncer iPhone App, Mobile Site and SMS Marketing Campaign, iLoop Mobile, Inc.
Central & Latin America
ClubMovistar – Mobile Loyalty Program, Movistar Chile, AndinaTech
Petrobras Brazil GP 2008, F.biz
Skol Beats 2008 Mobile Campaign, pontomobi interactive
Europe, Africa and Middle East
‘Handy leer? Fanta her!’ (Need a top-up? Grab a Fanta!), YOC AG
Mini Mobile Dealer, Mobile Dreams Factory
Pepsi Makes Your Day, RABARBA ILETISIM HIZMETLERI
Asia Pacific
Selling Notebooks through Mobiles-A campaign for HP, Affle
Sony Quantum Code, AURA Interactive
The Car in my Pocket, Group M – Maxus
Coca-Cola Global Mobile Festive 2008, The Coca-Cola Company
Social Media
North America
Gap StyleMixer iPhone App, AKQA
Real Housewives of New York City: Ultimate Virtual Viewing Party, Bravo Digital Media
Toyota Matrix Dark Alley – Your Other You, The Hyperfactory
Europe, Africa and Middle East
Garnier Seasons Greetings Generator, Mobile Dreams Factory
My 2009 Resolution, Mobile Dreams Factory
The Fastest on Facebook, Mobile Dreams Factory
Asia Pacific
KFC engages consumer on mobile internet, Madhouse Inc.
Sony Quantum Code, AURA Interactive
Cross-Media Integration
North America
Live A Little, A lot, Team One/Lexus
Sprint Win a Disney Vacation Sweepstakes, Vibes Media
UPS jobs-Problem Solved, UPS & TMP Worldwide
Central & Latin America
Dobre o seu salario, F.biz
Super game + Figurinha, F.biz
TIM Father’s Day: Gift Express, TIM, McCann Erickson & Mobext
Europe, Africa and Middle East
Be Cheeky and Eat By The Face, MOBILE ONE2ONE
Vodafone McLaren Mercedes App, OMD Mobile
Who Killed Summer 09 (Vodafone Group), OMD Mobile
Asia Pacific
Go For It, Tribal DDB India
Honda Jazz – Prodcasting, TELiBrahma Convergent Communications Pvt. Ltd
The Olay mCoupon Campaign, P&G
Becks City Attach 2009, Shine
Pepsi Dear Mr. President, R/GA
Ad Council That’s Not Cool, R/GA
Best Mobile Campaign Overall:
UPS jobs-Problem Solved Mobile Media Campaign Delivers Hires, UPS & TMP Worldwide Advertising
Pepsi Makes Your Day, RABARBA ILETISIM HIZMETLERI
Who Killed Summer 09 (Vodafone Group), OMD Mobile
TIM Father’s Day: Gift Express, TIM, McCann Erickson & Mobext
The award finalists for the 2009 MMA Industry Awards are:
Innovation: Creativity
SMS2.0 – Changing the paradigm for Mobile Marketing, Affle
SMS2.0 – Changing the paradigm for Mobile Marketing, RABARBA ILETISIM HIZMETLERI A.S.
The Fastest on Facebook, Mobile Dreams Factory
Innovation: Reach
Save the Children Gaza ceasefire, Incentivated
SCORECENTER, ESPN
The 100.000 treasure boxes, Mobile Dreams Factory
Social Impact
Center for Community Change Mobile Action Network, Mobile Commons Inc; and the Center for Community Change
Earth Hour, The Hyperfactory
Text ALIVE Mobile Donations, Mobile Accord Inc.
MMA Award for Overall Excellence
Clickatell, Clickatell
comScore & the GSMA in partnership with UK Mobile Operators – Telefonica O2, Vodafone, Orange, T-Mobile, and Three UK K
Fanta Stealth Sound System, Ogilvy Advertising
The award finalists for the 2009 MMA Academic awards are:
Individual
Tao (Tony) Gao, Northeastern University
Margherita Pagani, Bocconi University
Michael J. Becker, VP Strategy, iLoop Mobile
Institution
Ball State University, Ball State University
Woodapples – Information people love, tisco & TU Vienna
The MMA will announce all award winners and recognize the finalists at the Annual Global Awards dinner and ceremony on the evening of November 17 in Los Angeles. Each year, the MMA’s highly anticipated awards ceremony serves as the concluding event at the MMA’s Mobile Marketing Forum (www.mobilemarketingforum.com). – Mobile Marketing Association